Web Design
What is Web Design?
Web design is the harmonious mating of elegant graphic design and advanced web coding. Here at the office we commonly pose this question to clients during our consultation process in order to get them thinking in terms of function. “You could have the most beautiful piece of art and if no one knows that it exists, what good is it?” In today’s fodder of sites on the web, it is essential for any brand to optimize their site with dynamic content and search capability in mind. Through the use of continually improving open source software and advanced technologies like PHP, HTML 5, XHTML and CSS 3.0, we are able to provide the functionality of the future in conjunction with our premium graphic designs. These technologies allow for world-class eye-popping content to be delivered in a search friendly format, as well as advanced tracking, geo-targeting, social network integration and content management that allow you to interact like never before with your potential consumers.
Why Invest in Web Design?
Reaching out to and interacting with your potential client base is gaining increasing importance because more and more consumers are turning to the web for advice, product reviews, professional insight and much more! In fact, you will generally find that brands, able to effectively communicate with potential web consumers, tend to be the most successful. Your web real estate, or your domain name and website, represent what used to be a brick and mortar establishment. Much like a traditional retail store, today’s online brands need to focus on clean design, ease of use, intuitive layouts and customer service as much, if not more than in the past. These design concepts bundled with some nifty social networking capabilities make it easier than ever to communicate with your clients. Would you ignore the customer standing in your brick and mortar establishment or have a dirty and disorganized store? 
Why is Tracking Important to Me?
Marketing is an integral part of any business, as such it is an integral part of you web business as well. When trying to evaluate the effectiveness of any marketing campaign, your key point of interest is your Return on Investment, or ROI. Determining the ROI on an Internet marketing campaign can be difficult, especially when managing multiple campaigns, without proper tracking. You never actually see these customers so how can you possibly know they were there? The ability to determine where your visitors are coming from, what they are doing while they’re there, and where they go when they leave is important to evaluating the success of any business. In the digital world this can be accomplished through the use of advanced tracking methods that look at things like raw server logs, integrated site tracking, router packet tracking, as well as outside resources. With an easy to manage interface to evaluate all this data you can be well on your way to marketing your success!