Posts Tagged ‘optimization’

InfiniteTolerance.com Goes LIVE!

July 5, 2010 1:24 pm | POSTED BY Steven Milanese | 0 comments

As creative individuals it’s natural for us to want to surround ourselves with creative people. So you can imagine our level of exciment when first presented with the opportunity to design and develop a website for Stephen Murphy and the Infinite Tolerance Band. From our very first meeting we had the sense that the pairing of Down by The River, LLC. an Infinite Tolerance was somehow written in the stars. I will never forget when following a run through of the services we would be providing, Stephen leaned forward out of his seat and said, “You guys are totally hacking the planet, which is cool, cause I’m totally hacking the universe.” From that moment I had the sense we were on the verge of creating something GREAT and so we set out to do exactly that.

InfiniteTolerance.com is truly a marriage of form, function and soul. It bleeds creative energy from it’s very core and that core is rock solid. Built on a modified bleeding edge WordPress 3x platform, InfiniteTolerance.com provides a complete Content Management Solution. The unique backend interface was designed with a series of custom applications to provide a full suite of tools tailored to meet the needs of a musician. Some of the highlighted features include:

  • Upcoming Gigs / Event Manager
  • Streaming Twitter @Anywhere Integration
  • GeoLocation Reporting with Real-Time IP Skip Tracing.
  • Complete Traffic Analytics Suite: Traffic Reporting and Referral Logging
  • Advanced WYSIWYG Publishing Interface
  • and more…

While this site offers a complete suite of advanced backend features, it is also highly intuitive and simple to use. We began the development process by evaluating the steps involved in SEO friendly online publishing using WordPress and breaking it down into individual steps. Doing this allowed us to identify and eliminate wasteful and confusing steps in the publishing process. This was accomplished by strategically deploying a handful of, both existing and custom written plugins. The plugins were written primarily in PHP in order to ensure a more seamless integration with WordPress’s own core source code. The end result was a complete Content Management Solution tailor fitted to fit Infinite Tolerance’s unique industry needs.

ReebokToys.com Launched!

June 14, 2010 12:21 pm | POSTED BY Jared Lawandales | 0 comments

Down By The River, LLC is proud to announce that ReebokToys.com is now live!!

From toys for men or women to fun time furniture, ReebokToys.com is your top resource for the best quality Adult products. When we were approached by ReebokToys.com with the job of providing a simple yet unique web interface for selling their inventory, we were happy to oblige. With a custom integration of CubeCart 4 and some elegant graphic design work, we were able to provide them with a simple yet intuitive web interface. With everything you would expect from a world class eCommerce solution, this site includes the ability to plug in multiple payment solutions, several shipping modules and the potential for a virtually unlimited product database. This search optimized site has the ability to custom configure product or page specific meta tags and promote your choice of desired products, featured on the front page.

Be sure to check out http://www.reeboktoys.com

ReebokToys Logo

#1 Google Search for Graphic Design 32940

January 9, 2010 11:11 pm | POSTED BY Steven Milanese | 0 comments

While other companies boast and make huge claims about being able to produce number one search results for any set block of keywords. We have been putting our Proof of Concept techniques to work. The best part of our “Proof of Concept” process, is when we get to produce the PROOF. Here is a screenshot of results from an organic Google Search for “graphic design 32940″.

Down By The River, LLC. Listed as Number 1 of 28200

From Wikipedia, the free encyclopedia
“Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via “na0tural” or un-paid (“organic” or “algorithmic”) search results as opposed to search engine marketing (SEM) which deals with paid inclusion. Typically, the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence.”

Our Search Engine Optimizers have a profound knowledge for the inner workings of the web and are experts in developing sites designed to capitalize on (“organic” or “algorithmic”) web traffic. Through the use of a variety of proprietary resources, we can deploy a number of techniques proven to increase overall search presence and relevance in turn developing more targeted industry or message specific traffic. This traffic is considered more valuable than traditional traffic often driven by outbound marketing techniques, like email and or exit/referral traffic. Call us today at 877-DBTR-LLC (877-328-7552) to discuss how we can assist you in optimizing your existing web presence.