Web Design

As creative individuals it’s natural for us to want to surround ourselves with creative people. So you can imagine our level of exciment when first presented with the opportunity to design and develop a website for Stephen Murphy and the Infinite Tolerance Band. From our very first meeting we had the sense that the pairing of Down by The River, LLC. an Infinite Tolerance was somehow written in the stars. I will never forget when following a run through of the services we would be providing, Stephen leaned forward out of his seat and said, “You guys are totally hacking the planet, which is cool, cause I’m totally hacking the universe.” From that moment I had the sense we were on the verge of creating something GREAT and so we set out to do exactly that.

InfiniteTolerance.com is truly a marriage of form, function and soul. It bleeds creative energy from it’s very core and that core is rock solid. Built on a modified bleeding edge WordPress 3x platform, InfiniteTolerance.com provides a complete Content Management Solution. The unique backend interface was designed with a series of custom applications to provide a full suite of tools tailored to meet the needs of a musician. Some of the highlighted features include:

• Upcoming Gigs / Event Manager
• Streaming Twitter @Anywhere Integration
• GeoLocation Reporting with Real-Time IP Skip Tracing.
• Complete Traffic Analytics Suite: Traffic Reporting and Referral Logging
• Advanced WYSIWYG Publishing Interface
• and more…

While this site offers a complete suite of advanced backend features, it is also highly intuitive and simple to use. We began the development process by evaluating the steps involved in SEO friendly online publishing using WordPress and breaking it down into individual steps. Doing this allowed us to identify and eliminate wasteful and confusing steps in the publishing process. This was accomplished by strategically deploying a handful of, both existing and custom written plugins. The plugins were written primarily in PHP in order to ensure a more seamless integration with WordPress’s own core source code. The end result was a complete Content Management Solution tailor fitted to fit Infinite Tolerance’s unique industry needs.