Posts Tagged ‘iphone’
Down By The River Is Mobile
After nearly a month of development releases and beta testing, we are very happy to announce that we have achieved a final release version of our mobile device web interface. Our website is now fully mobile platform capable. Whether your visiting our site via a new Google Android based handset, an iphone, or a more traditional Blackberry, you will be greeted by our highly intuitive mobile interface. This new technology automatically recognizes the end users handheld device and then formats the content of our website in a way that is optimized for that particular devices viewscreen. This is just another example of the unique functionality that one can expect with a Down By The River, LLC. design.
A Global Audience
In today’s economic environment it is important that media publishers present and format their media in a way that exposes them to the largest audience possible and in a technology driven market this is best achieved through a number of cross media offerings. Through the use of the internet, media providers now have the opportunity to reach a global audience through the deployment of an effectively managed internet strategy.
Their are some designers that are very effective at creating masterful examples of artistic representations of peoples ideas. However, if they lack the necessary knowledge and/or experience to publish the media in a way that ensures that it can be seen… Then what good is it? Equally important to the visual statement of a website, is the need for it to be functional.
By implementing these intuitive device measures we ensure an optimal viewing experience regardless of the end users viewing preferences. With the evident market shift toward mobile based web devices, it is essential that this audience is considered when putting together an effective web real estate development strategy. With over 187million smart phone devices sold in the United States and sales expected to top 200 million units in 2010, this potential audience can not be overlooked and these are just the numbers for the United states…. Globally sales for smartphone enabled devices topped 1.2 billion in 2009 alone. One of the biggest mistakes someone can make when publishing a website is creating their media in a format that limits the potential viewership of that content. Recently we had a client tell us that they had been told by another designer that designing mobile interfaces is a waste of time because no one shops from their cellphone…. That’s simply not true. A Compete.com study asked Smartphone users for the maximum amount of money that they were willing to spend for a single item over their handsets. The results may suprise you…
| <$10 | $10-$50 | $50-$100 | $100-$500 | >$500 | |
| Android | 40% | 16% | 12% | 21% | 11% |
| Windows | 50% | 21% | 15% | 11% | 4% |
| iPhone | 28% | 24% | 18% | 20% | 9% |
| Blackberry | 51% | 21% | 14% | 12% | 2% |
| Palm | 55% | 18% | 14% | 8% | 5% |
Regardless of what type of message, service or product you are looking to promote through the web, this multi-billion dollar consumer base should definitely be accounted for during the development process.
Alleged video of Apples NEW iSlate
Here is some recently leaked video of what is alleged to be Apple’s newest creation, the iSLATE. Thing looks pretty cool, although from a designers standpoint not quite what I had hoped for. This new technology platform could offer a wealth of opportunity in terms of the way we interact with design applications. What I personally dream of seeing is a mix of something between a Wacom intuos4 and a 17″ or better sized iphone. Still for the high end consumer these things look pretty nifty. The question remains in this economy is nifty enough? More than ever consumers are doing their research and opting for function over form.
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