Posts Tagged ‘cms’
We’re Going Viral With Retweet.@
We are very excited to announce that we have completed the process of seamlessly integrating retweet.@ throughout our website. Utilizing a unique interface we created a new viral means from which our visitors can both discuss and comment on our content and articles. By clicking on the unique floating retweet@ button on our website, a twitter powered forum will slide into view allowing our visitors to comment on the content directly on that page. All one needs to get started is a twitter account. No need to register for a new service or provide any of your personal info. Simply sign in to your twitter account via twitters secure login. Your twitter account information remains secure and is not shared with us or any other 3rd party. Once the user has signed in they can share the content, post a comment, or create an entire threaded discussion directly on that page. The true power of the retweet@ service is that each page is tracked independent of the others allowing you to leave comments or discuss topics that relate directly to the page that content is on.
The integration of this powerful service also creates another means of taking our message and our services viral. Each time a member publishes a comment or a topic via the retweet@ service, the same message is in turn published to both the visitors twitter and ours. This allows followers of those twitter accounts to join in on the discussion as well. Creating the opportunity to create a truly viral discussion.
We welcome feedback and invite all of our visitors to join in on the discussions already taking place.
retweet@ can be used on any page by simply dragging this link: retweet@ to the Bookmarks bar of your browser.
To learn more about how integrating existing viral marketing resources like retweet@ can improve your websites organic traffic, Call us at 877-328-7552 for a FREE “eMarketing Consultation”.
GEO TARGETING Standard On CMS
Final Release Version Announced
After months of testing and development we have released our advanced geotargeting module as a standard feature included in all Down By The River, LLC. CMS (Content Management System) development projects. Read more
Down By The River Is Mobile
After nearly a month of development releases and beta testing, we are very happy to announce that we have achieved a final release version of our mobile device web interface. Our website is now fully mobile platform capable. Whether your visiting our site via a new Google Android based handset, an iphone, or a more traditional Blackberry, you will be greeted by our highly intuitive mobile interface. This new technology automatically recognizes the end users handheld device and then formats the content of our website in a way that is optimized for that particular devices viewscreen. This is just another example of the unique functionality that one can expect with a Down By The River, LLC. design.
A Global Audience
In today’s economic environment it is important that media publishers present and format their media in a way that exposes them to the largest audience possible and in a technology driven market this is best achieved through a number of cross media offerings. Through the use of the internet, media providers now have the opportunity to reach a global audience through the deployment of an effectively managed internet strategy.
Their are some designers that are very effective at creating masterful examples of artistic representations of peoples ideas. However, if they lack the necessary knowledge and/or experience to publish the media in a way that ensures that it can be seen… Then what good is it? Equally important to the visual statement of a website, is the need for it to be functional.
By implementing these intuitive device measures we ensure an optimal viewing experience regardless of the end users viewing preferences. With the evident market shift toward mobile based web devices, it is essential that this audience is considered when putting together an effective web real estate development strategy. With over 187million smart phone devices sold in the United States and sales expected to top 200 million units in 2010, this potential audience can not be overlooked and these are just the numbers for the United states…. Globally sales for smartphone enabled devices topped 1.2 billion in 2009 alone. One of the biggest mistakes someone can make when publishing a website is creating their media in a format that limits the potential viewership of that content. Recently we had a client tell us that they had been told by another designer that designing mobile interfaces is a waste of time because no one shops from their cellphone…. That’s simply not true. A Compete.com study asked Smartphone users for the maximum amount of money that they were willing to spend for a single item over their handsets. The results may suprise you…
| <$10 | $10-$50 | $50-$100 | $100-$500 | >$500 | |
| Android | 40% | 16% | 12% | 21% | 11% |
| Windows | 50% | 21% | 15% | 11% | 4% |
| iPhone | 28% | 24% | 18% | 20% | 9% |
| Blackberry | 51% | 21% | 14% | 12% | 2% |
| Palm | 55% | 18% | 14% | 8% | 5% |
Regardless of what type of message, service or product you are looking to promote through the web, this multi-billion dollar consumer base should definitely be accounted for during the development process.