Posts Tagged ‘announcement’

Learning The Technologies Of Tomorrow

July 27, 2010 11:15 am | POSTED BY Steven Milanese | 0 comments

New Owner Blogs
When it comes to Web Design and Development, industry standards and techniques are constantly evolving. As a result, our line of work requires us to work diligently in order to stay informed of the newest web trends and technologies. More so, it is not enough to just know these technologies exist, developers must understand these technologies to the degree that they can effectively deploy them at the appropriate time. No one understands this better than those of us at the helm and that’s why, beginning this past June both Jared and I took the first step to learning the technologies of tomorrow by enrolling in Full Sail University’s Bachelor of Science Degree Program.

The following highlighted text is quoted from: http://www.fullsail.edu/

“Over the past 30 years, Full Sail University has built a reputation as one of the premier schools in the world. Throughout the entertainment, media, and arts industry, Full Sail graduates have made their names working on award-winning films and albums, acclaimed video games and design projects, live productions, working inside major media companies, and more. Utilizing an innovative approach to education that is both immersive and project-based, Full Sail’s degree programs are designed to reflect the real-world needs of the entertainment, media, and arts industry, while encouraging students to explore their own creativity and artistic passion.”

In an effort to diversify our learning experience we each chose a different degree program. I enrolled in the Web Design and Development, Bachelor of Science Degree program, while Jared remains focused on marketing and enrolled in the Internet Marketing, Bachelor of Science Degree program. We are both loving the experience so far, and in keeping with Mark Zuckerberg’s concept of “the more we share the better off we are…”, we have decided to start new Blogs documenting our assignments and experiences while attending Full Sail University.

We invite you to explore the minds of two of today’s young entrepreneurs by visiting their Blogs at:


Steven Milanese, Web Designer and Internet Architect @ http://nerdcore.downbytheriverllc.com
Jared Lawandales, Internet Marketer @ http://transcendance.downbytheriverllc.com


Down By The River, LLC. as an organization is in no way affiliated with, or endorsed by Full Sail University.

Our New Office Down By The River

July 11, 2010 8:37 pm | POSTED BY Steven Milanese | 0 comments

A galley of shots taken on the Android of our new office.

Down By The River, LLC.
6475 North Highway US1, #2
Melbourne, Florida 32940
877-DBTR-LLC
877-328-7552

Click on any of the images below to begin the slideshow.

InfiniteTolerance.com Goes LIVE!

July 5, 2010 1:24 pm | POSTED BY Steven Milanese | 0 comments

As creative individuals it’s natural for us to want to surround ourselves with creative people. So you can imagine our level of exciment when first presented with the opportunity to design and develop a website for Stephen Murphy and the Infinite Tolerance Band. From our very first meeting we had the sense that the pairing of Down by The River, LLC. an Infinite Tolerance was somehow written in the stars. I will never forget when following a run through of the services we would be providing, Stephen leaned forward out of his seat and said, “You guys are totally hacking the planet, which is cool, cause I’m totally hacking the universe.” From that moment I had the sense we were on the verge of creating something GREAT and so we set out to do exactly that.

InfiniteTolerance.com is truly a marriage of form, function and soul. It bleeds creative energy from it’s very core and that core is rock solid. Built on a modified bleeding edge WordPress 3x platform, InfiniteTolerance.com provides a complete Content Management Solution. The unique backend interface was designed with a series of custom applications to provide a full suite of tools tailored to meet the needs of a musician. Some of the highlighted features include:

  • Upcoming Gigs / Event Manager
  • Streaming Twitter @Anywhere Integration
  • GeoLocation Reporting with Real-Time IP Skip Tracing.
  • Complete Traffic Analytics Suite: Traffic Reporting and Referral Logging
  • Advanced WYSIWYG Publishing Interface
  • and more…

While this site offers a complete suite of advanced backend features, it is also highly intuitive and simple to use. We began the development process by evaluating the steps involved in SEO friendly online publishing using WordPress and breaking it down into individual steps. Doing this allowed us to identify and eliminate wasteful and confusing steps in the publishing process. This was accomplished by strategically deploying a handful of, both existing and custom written plugins. The plugins were written primarily in PHP in order to ensure a more seamless integration with WordPress’s own core source code. The end result was a complete Content Management Solution tailor fitted to fit Infinite Tolerance’s unique industry needs.