Archive for March, 2010

OneCentHostgatorCoupon.com Launched!

March 31, 2010 10:04 am | POSTED BY Steven Milanese | 0 comments

Click on any image in this article for an expanded view.

Twitter forums powered by TweetboardDown By The River, LLC. is pleased to announce the launch of OneCentHostgatorCoupon.com.

We were tasked with the objective of developing an edgy, yet simplistic, click to conversion marketing approach for OneCentHostgatorCoupon’s Hostgator referral service. The site’s homepage features a very straight forward interface that allows visitors to create and activate a special coupon that gives the user one month of Hostgator’s webhosting service for just 1 penny. No strings attached, it really is as simple as 1…2…3. The entire process takes less than 30 seconds for a visitor to complete. In addition to the 1,2,3 coupon, the main page also plays host to a powerful viral social marketing tool known as a Tweetboard*.

* Quoted from http://tweetboard.com/alpha/

Tweetboard is a fun and engaging micro-forum type application for your website. It pulls your Twitter stream in near real-time (max 1 min delay), reformatting tweets into threaded conversations with unlimited nesting. Conversations that spun off the original conversation are also threaded in-line, giving your site visitors full perspective of what’s being discussed.

Tweetboard is also a powerful viral tool that engages your website visitors. Each time someone posts (or replies) via your board, a link back to the corresponding conversation is appended to their tweet, creating a viral stream of Twitter traffic to your website.


Advanced Analytical Reporting

Dashboard Reporting ScreenshotBeyond the site’s user friendly service, the back-end boasts a number of powerful features. One of the key objectives of this project was to deploy a reporting system capable of analyzing real-time traffic and visitor details. OneCentHostgatorCoupon’s tracking capabilities are quite simply, World Class. This powerful system not only provides the site’s administrators with the ability to pull real-time analytical data but actually provides the capability to display detailed Visitor Maps with location pins, city, and country. The visitor details include: what page the visitor is on, IP address, host lookup, online time, city, state, country, geolocation maps and more. While this may seem like an overwhelming amount of data to manage, the sites advanced reporting system makes it a simple task allowing the site’s administrators to easily navigate through the extensive data. The system also allows the sites operators to track and create custom reports for individual key indicators that they identify along the way. This functionality allows the site’s operators to do a multitude of things including, testing and comparing response rates for individual coupons.

Additional Screenshots
Geo Location Tracking and Reporting preview 5

CandWPump.com To Launch March 29th

March 26, 2010 8:41 pm | POSTED BY Steven Milanese | 0 comments

Down By The River, LLC. is pleased to announce the launch of CandWPump.com.

CandWPump.com was designed on behalf of C&W Pump of Indian Harbour Beach, Florida and features a unique SEO (Search Engine Optimization) optimized perma-link structure that is supported by a fully dynamic XML sitemap generator. To round off the SEO, CandWPump.com was built on an XHTML 1.0 platform with a series of supporting CSS (Cascading Style Sheets) and a number of Javascripts that handle a variety of the sites more dynamic actions. As always special attention was paid to the coding of the site to ensure that the site meets full XHTML 1.0 Strict/Transitional Standards. Click on the W3C button below to validate the C&W Pump website using the W3C Markup Validation Service.
Valid XHTML 1.0 Strict

Best On Beach Side For Over 20 Years

Quoted from CandWPump.com

Best On Beach Side For Over 20 YearsSince 1987, C&W Pump has provided courteous, professional service to Brevard County. Our reliable staff of committed professionals has over 30 years of combined experience in the electric motor, pump and irrigation industry. You can bring in your pump to our fully stocked facility, or we can come to you.

Honest, fair, affordable pricing. On time service & only quality products are used. Our facility is equipped with all the appropriate equipment as well as a large inventory of replacement parts to keep your downtime to a minimum. We can also custom build and assemble specific pumps to fit your unique requirements. You provide us with the specifics and we will provide you with the solution.

We represent many leading manufacturers of the finest products on the market. Our sales staff is trained to select the correct unit for your application.

Give C & W Pump an opportunity to prove that together with our competitive prices, exceptional service, and outstanding selection we can be your one-stop pump and motor shop.

Wacom Bamboo FUN CTE450S Review

March 16, 2010 3:57 pm | POSTED BY Steven Milanese | 0 comments

As a Graphic Design firm we are regularly asked for our feedback on the most common resources and tools for our industry. So, in an effort to be helpful we have committed to publishing a regular series of articles providing our feedback on any new software or hardware we acquire going forward. In an attempt to visually represent our approval or disapproval of a product we created what we call the “PeppeRank Rating” system.

Most recently we acquired a NIB [new in box] Wacom Bamboo FUN CTE450S from a gentleman that had listed it on our local Spacecoast Craigslist. As you may know, we pride ourselves in our ability to be thrifty and resourceful. So we regularly scavenge the likes of craigslist, ebay and (our secret) in an effort to find great deals. It’s not at all uncommon to find brand NIB electronics (ie. got it for a Christmas gift and didn’t need or want it). One man’s returned gift, is on another man’s wish list. Besides finding great deals, shopping through community based resources like craigslist allow small businesses to network with people from their local community. Anyhow, I digress. Let’s move on to the actual review.

pepperankpepperankpepperankpepperankpepperankpepperankpepperank 7/7
pepperankpepperankpepperankpepperankpepperankpepperankpepperank 6/7
pepperankpepperankpepperankpepperankpepperankpepperank 5/7
pepperankpepperankpepperankpepperankpepperankpepperankpepperank 4/7
pepperankpepperankpepperankpepperankpepperankpepperankpepperank 3/7
pepperankpepperankpepperankpepperankpepperankpepperankpepperank 2/7
pepperankpepperankpepperankpepperankpepperankpepperankpepperank 1/7

Product: Wacom Bamboo FUN CTE450S Tablet
Suggested Retail Price:$99.00


Let’s start with the Wacom’s packaging. Discussing the packaging might seem silly at first. However, a product’s packaging can actually have a significant impact on the consumers initial perception of a product and in today’s market, perception is reality. In the Wacom’s case, the packaging is a neutral point and can be summarized as Sleek and Simple. Not necessarily under or over done. Although the exterior is rather plain, it’s clean use of typography, a rich black background and it’s subtle use of vibrant color in the Wacom logo, still gives it an almost elite feel. Their packaging is similar to the packaging deployed by apple for it’s iPhone Touch. Inside the box all of the components were individually wrapped in anti-static sleeves and safely secured in a space saving carton molded insert. The software that came bundled with the tablet was clearly labeled, making driver installation a breeze. Collectively the entire process of unpacking the tablet and installing the drivers took less than five minutes.

Once the device was installed it was immediately put into use via a full scale fast draw color exercise. The Wacom Bamboo features a 4″x5″ scratch pad and despite it’s small measurements, it is extremely effective at navigating even the largest of screens. In addition to the pad, the tablet includes a battery free pen and mouse plus valuable software to enable you to create your world. In addition to the writing area, the pad has 4 user defined Expresskeys that provide short-cuts for the most frequently used keystrokes and a Touch Ring for one touch scroll & zoom. The battery free pen is size appropriate and feels similar to holding a standard Sharpie brand marker which should feel natural for most artists. Beyond the comfortable feel, the pen offers 2 user defined side switches that assist in further simplifying navigation. In terms of capability the Bamboo has exceeded all expectations and with 512 levels of pressure sensitivity, accurately mimics physical drawing.

By: Steven Milanese

In order to test just how user friendly this device truly is, we asked Jill to take it for a whirl using GIMP as the application testing ground. Having never used a tablet device before this, we looked to her for feedback on her experience with the Wacom as a first time user of a tablet device. Here is what she had to say, “I think it’s comfortable, a little akward at first but, I was able to adapt and get comfortable with it quickly, like literally in minutes. So there really isn’t much of a learning curve making it quite easy to use as a beginner. I want one!”

The ease of use that Jill describes, is considerably impressive when you consider just how powerful this device is in the hands of a professional. As part of this review I decided to take the Wacom through it’s paces by creating a digital rendering of a recent pencil sketch I did. The response of the Wacom is amazing, the pressure to opacity response felt incredibly natural. The pen itself sports 2 buttons with a teeter totter like action that feels very natural in term of finger positioning. In fact I’d have to say one of the biggest benefits to using a tablet are the ergonomics. Using a pen styled input device places the wrist in a more natural resting position reducing pressure on the nerves inside our carpal tunnel and reducing the risk of injury or strain associated with long term use of a traditional mouse. The zoom wheel is no exception to this rule. Its positioning is perfect and can be operated by simply extending your ring finger. Beyond it’s ergonomics the functionality of these features make working with the Bamboo feel almost instantly familiar and allows you to freely create as if you were scratching out a physical sketch.

PeppeRank Rating:

pepperankpepperankpepperankpepperankpepperankpepperankpepperank 6/7